Itaú Unibanco
Overview
To assist Itaú in launching the new Visual Identity Manuals for its sub-brands, the Bynder platform was utilized, thus providing quick and efficient access.
This solution offers users the ability to navigate through the various sub-brands of Itaú Unibanco, ensuring unrestricted access to all materials necessary for creating assets for both digital and offline media.
Our responsibility was to design and structure the end-to-end experience, ensuring that the existing PDF materials were incorporated into the new platform in a clear and organized manner.
Challenge and goal
In previous years, a dedicated domain was used to make available content related to the bank's and the brand's history, as well as the guiding materials. As a result, the material was restricted solely to the bank’s employees, with the responsibility falling on them to send the supporting resources to the partner companies.
Could we simplify this process in any way? Could this experience provide direct access to partner companies, thereby facilitating access to the guiding materials for all involved?
Exploring opportunities
After creating initial base pages, we conducted a series of interviews and usability tests with users from different areas. The main goal was to assess the platform's effectiveness, checking whether it provided an agile and intuitive experience, both in terms of information display and interaction with buttons and PDF materials.
These tests also helped us identify areas for improvement in navigation and usability. The ultimate purpose of this product is to simplify and optimize the daily process of developing digital and offline assets, ensuring that the brand application process is more efficient and accessible for users.
Usability testing
The first test was conducted with five participants from four different areas of the bank: Customer Experience, User Experience, Branding, and Marketing. During the test, participants performed six tasks based on two personas to evaluate different aspects of the user experience.
90%
of tasks completed successfully
10%
considered critical error
Points of attention
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More immersive visuals: video, scroll, mouse over;
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Visuals with more of an Itaú look;
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On the color page, include a minimum contrast value and an online tool;
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Use of key visual applied, showing the use of materials;
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Add a section on the brand's evolution, also including a gallery of major campaigns, history, video, and benchmarks;
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More practical content from the start;
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Institutional image bank and photographic guidelines;
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Email signature.
